How we can help you

We have worked in cycling, sport, the outdoors and active tourism, summer and winter, for over thirty years. What you will find here is not a generic catalogue of communications services: it is what we genuinely know how to do, with the relationships, the experience and the industry knowledge it takes to do it well.

Strategic consultancy

Decide first, communicate second. We work with brands, events and destinations on the choices that come before any activity: how to position an event and its territory, which seasons and markets a destination should focus on, how to present a brand to a new market, when to move on the industry calendar, and where to put resources so they produce results. Strategy is not a document to sign off: it is the reason everything that follows makes sense.

Press Office

What to say, how and when to say it. We turn communication strategy into something concrete. We help you leave a mark in the memory of those who read and those who write, making the most of every opportunity and creating new ones. Because your idea or your product does not exist until you tell someone about it.

We work with bike-industry brands, event organisers and sports-tourism destinations: from product launches to media events, from seeding to press campaigns across Italian and international media.

Media Relations (PR)

Communication has two sides: those who speak, and those who listen. The most extraordinary things happen when the speaker finds the perfect listener. We find the journalist, the blogger, the opinion leader who cannot wait to hear your story and add value to your brand.

In cycling and the outdoors we work with the trade newsrooms every day, not just when there is a press release to send. We know the journalists behind the outlets that matter, in Italy and around the world, and we manage those relationships with continuity. That continuity is what turns an occasional media presence into a stable one. Why specialisation matters →

Media Trips

Taking the media to live an experience first-hand, a territory, an event, a product, is one of the most effective tools in outdoor and sports communication. We run it end to end: from concept to participant selection, from logistics to management in the field, through to handling the content produced.

It is not just about organising a trip for journalists. It is about designing an experience that generates authentic content, lasting relationships with newsrooms, and coverage that no press release could ever produce. Recent projects include the media trips for Bormio and for Marcialonga Cycling, the road granfondo from the house of Marcialonga, between Val di Fassa and Val di Fiemme. How sports event communications works →

Community & Creator Bootcamp

The world of sports content creators has grown exponentially, but the quality of collaborations varies enormously. We work on selection, not volume: we identify creators with a real affinity for the brand or the destination, build the format of the experience, and manage the activation in the field and the follow-up on content.

From concept to scouting, from briefing to on-site management: the result is content that speaks to real communities, made by people who have genuinely lived what they are talking about.

Social Media

We manage the social presence of brands and destinations in cycling, the outdoors and sports tourism. Our approach is editorial before it is technical: we build a consistent voice, plan content around the industry calendar, and maintain an active presence that reflects who you really are.

Copywriting & Content Marketing

Finding the right words is a craft. Every audience wants its own message, every channel has its own language, every moment of the season has its own story to tell. We produce editorial content, institutional copy, press releases and supporting material for brands and organisers who want to communicate with precision and style: it is what we do, for example, for Northwave.

Translation & Localisation

We work in six languages: Italian, English, Spanish, German, French and Dutch. We do not just translate: we localise, adapting the message to the market, the tone and the expectations of the people reading on the other side. For brands and organisers operating across several markets, it is the difference between being understood and being ignored.

Italian market management for international brands

For some international partners our role goes beyond communications: we are, to all intents and purposes, their reference point in the Italian market. That is the case with Wikiloc, for whom we manage partnerships, sponsorships, media and creator collaborations, and presence at events: full coverage of the market, with a single point of contact who knows the industry and speaks the local language.

Let's talk

If you have a brand, an event or a territory in the world of active sports and want to find out whether we can be useful, the quickest way is to talk.