Our history, your future

In cycling, outdoor sports and active tourism, communication only works when it speaks the language of the people who ride, run, ski and travel. Vitesse was built on that conviction: an Italian PR and communications agency that has worked exclusively in active sports since 1991, because specialisation is not an option – it is the only way to do things properly.

Your gateway to the Italian cycling and outdoor market

For international brands entering the Italian cycling and outdoor market, Vitesse is often the first point of contact with the local media ecosystem. We know the market from the inside – the right channels, the editorial rhythms, the dynamics of Italy's outdoor communities – and we bring that value from day one. We work in six languages, and the road runs both ways: we also take Italian projects to international media.

Cycling press office and media relations in Italy

We work with brands, event organisers and sports-tourism destinations that want to build a solid presence in the Italian and international media. We know which outlets matter, we know the journalists who write for them, and we manage those relationships every day, not just when there is news to share.That is what allows us to deliver real coverage across the media that matter: from Italy's specialist road cycling, mountain bike and gravel press, including Tuttobiciweb, MtbCult, Cicloturismo and Alvento, to national sports media such as La Gazzetta dello Sport, Sky Sport, Rai Sport and Eurosport, through to international titles such as Cyclingnews, Rouleur, BikeRadar and L'Équipe.

From racing to active tourism, with the same depth

We are one of the few agencies in Italy covering the full spectrum with equal depth: competitive cycling and sport, but also cycle tourism, active tourism and destination marketing for Alpine territories. Clients looking for an agency that can run a bike brand's press office and also tell the story of a destination or an active-tourism event tend to end up with us. The two worlds talk to each other more than you would think, and our network covers both.

Winter sports and the mountains, all year round

The mountains don't shut down after summer, and neither do we. We run the Bormio Media Lounge for the Milano Cortina 2026 Olympic Winter Games and handle communications for the 3Tre in Madonna di Campiglio, the night slalom of the FIS Alpine Ski World Cup. We tell the story of Alpine destinations in every season, from bike to snow.

What we have done

Among the projects that best describe our work: communications for IRONMAN® events in Italy, the press office of the Tour of the Alps, the UCI Mountain Bike World Cup rounds in Val di Sole, host of the 2026 UCI MTB World Championships, alongside the winter projects in Bormio and Madonna di Campiglio. Beyond events, we work with bike-industry brands such as Northwave and Ursus and outdoor-tech platforms such as Wikiloc. High-profile settings with equally high expectations, demanding careful planning, established relationships and the ability to deliver on the ground.

Our soul is on Lake Garda, at the foot of the Dolomites: from there, we work across Italy and around the world.

We're a good fit if...

You are a cycling, outdoor or winter-sports brand looking to grow in the Italian and international media. You organise sports events and need a professional communications structure. You are a territory or a destination positioning itself in active tourism. You want to bring an international project to Italy, or take an Italian one global, and don't know where to start. Or you are simply looking for a PR agency that truly understands your industry, without having to learn it while you work together.

Get in touch →

Our story

Communicating. This is the mission Vitesse set for itself since 1991. Over this span, the concept has evolved, twisted and turned over itself. We watched communication change, and we moved along, followed and try to give our interpretation. We would not be here, after all this time, if Vitesse had not changed too in these three decades.

Our reality has developed on an idea of what communication is, and how it needs to be done. We think every good communication project starts sitting around a table, eyes in the eyes. We believe our work has no entrance and exit times, that working on the weekends doesn’t mean giving up on your life, particularly if you do something you like. We feel that if you don’t put passion in what you do, then you are not the right person to express the passion behind a reality, and athlete, a brand. That if your answer to every question is “yes”, either your client does not need a consultant, or you are not a consultant. And we feel privileged of doing the best job in the World.

Founded by Maurizio Evangelista in 1991, Vitesse built over its manager’s know-how and experience, raising up brilliant professionals, and acquiring new capacities and skills. In 27 years we have worked in over 50 Countries, contributing to amazing moments, and we have learned from each and every of our experiences. We have also developed a significant know-how in events organization.

Reality has changed, and so we have. But our mission, that remains the same. Because that’s what we are: born to communicate.

Team

We are a full-remote team: our heart on Lake Garda, our work wherever active sports take us.

• Maurizio Evangelista – General Manager


• David Evangelista – Head of Communication


• Mara Vicino – PR Account Manager


• Giulia Ficicchia – PR & Content


• Francesca Berteotti – Account Executive


• Sergio Loi – Account Executive


• Luca Strapazzon – Account Executive


• Mattia Grimaldi – Digital Content Editor


• Dennis Pasini – Graphic Designer


• Emmanuele Pepé – Graphic Designer


• Simone Faieta – Junior Event Communication and Activation Specialist