Blog
Rule 40: How to navigate advertising during Paris 2024
La Rule 40 è una norma che tutela gli sponsor olimpici ufficiali dall’ambush marketing, ma, allo stesso tempo, limita fortemente le possibilità di promozione per atleti e aziende non sponsor durante i Giochi Olimpici di Parigi. Vediamo come funziona
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Wikiloc cresce e punta sull’Italia insieme a Vitesse
L’app per trovare e condividere percorsi all’aperto, che supera i 14 milioni di membri e mette a loro disposizione oltre 50 milioni di percorsi autentici, vuole continuare a crescere sul mercato italiano e ha scelto di farlo insieme a un partner solido e dalla grande esperienza come Vitesse
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La neve e lo sport: tutte le discipline che (ancora) non conosci
Sci, da discesa e da fondo, snowboard, ma non soltanto. Al di là delle discipline più celebri e consolidate, sono mille i modi inventati dagli sportivi per divertirsi con e sulla neve. E con uno di essi, oggi anche il ciclismo bussa alla porta delle Olimpiadi invernali
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The rise of British cycling: from the track to Geoghegan Hart
It all started on the track, but took only a few years to translate into serail success on the road. Great Britain has revolutionized modern cycling by investing in research, technology and development. The stages of a powerful escalation: from Boardman and Wiggins to Giro d'Italia's last winner Tao Geoghegan Hart, passing through Cavendish, Froome and Thomas
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Sarri and Juventus FC, a mismatch of communication
The abrupt farewell between Juventus and Maurizio Sarri is the result of incommunicability. The unsophisticated manager could not survive in too different an environment, especially when every expression translates into a gaffe - typical of those without charisma.
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New rules for cycling event organization: what we know (and what is fumbling)
Significant difficulties and age-old questions are keeping awake those who set up a road event: the various anti-COVID requirements are full of common sense, but sometimes unsuitable. Eight points of what is changing in the racing world, even if the "how" is not always explicit
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How COVID will change cycling: 9) Virtual cycling World Championships under the aegis of the UCI
After two and a half months of lockdown, virtual trainers have become a mass reality, and they are going to stay. Perspectives and opportunities of a new phenomenon, with the primary question: when will we see the first-ever Virtual Cycling World Championships? Perhaps it won't take that long.
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How COVID will change cycling: 8) The cut: stop for 15% of competitive events
The pandemic and its consequences brought several non-negligible challenges, either directly or indirectly, from the many expensive prevention and control measures to local authorities and sponsorships' hard times. In the post-COVID cycling world, only events that can generate real value for their partners will survive.
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How COVID will change cycling: 7) Owned Media and User Generated Contents
Even during the pandemic, when everything seemed to be stuck, communication remained essential. By using owned channels to create continuous connections and activating the community to generate dynamism and content, otherwise impossible to produce. In the post-COVID world, much more open to digital, managing the online presence ineffectively can negatively affect the brand.
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How COVID will change cycling: 6) Farewell to expos as we knew them
The empty passages of the numerous expos due to the COVID-19 could define the definitive extinction of this marketing model. Fewer traditional fairs, more space for vitality and events for the public relations, slowly crossing to a new dimension.
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How COVID will change cycling: 5) Urban cycling as legitimate product branch
COVID-19 will finally spark and give concreteness to the Urban Cycling, even as a product category. The new mobility scenario will give space to a category of people who had never ridden a bike before but will now start to ride regularly.
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How COVID will change cycling: 3) Distributors, change or die
In the always-changing cycling world, another evolving figure is the distributor, whose services need to be wider, qualitative and specialized. That's the only available option for the category to survive and thrive in the future of cycling.
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On Bobo Vieri's couch, journalism broke through
Among the new trends emerged during the pandemic lockdown, we will surely remember the - irresistible and irritual - talk-shows hosted on Instagram by Bobo Vieri, Italian former striker of Inter and Lazio. Here is what made them so special, why it will impact on media moving forward
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